30Dec
photo of magnifying glass with the word opportunity in it

Why Twitter Should Matter To You

photo of magnifying glass with the word opportunity in it

“It’s a waste of time.”

“It’s a fad.”

“I don’t care what people eat for breakfast.”

“It’s not worth the effort.”

I’ve heard it all about why Twitter isn’t worth the time or effort. Maybe you’ve heard the same things about Twitter, or even said them. Well, I didn’t listen. Why? Because they aren’t true…


Twitter helps me find new customers, employees, and career opportunities – and it can do the same for you.

Playing Catch Up

The pessimists who uttered the phrases above are now playing catch up: trying to tweet regularly, following people to read and learn, trying to grow their follower count, and more. They’re finally figuring out Twitter is fun, informative and valuable. I enjoy reading great articles and breaking news, and laughing at funny tweets. And I get to watch some really cool videos, too. Twitter is my news source. In fact, I have a Twitter list called “daily news” that provides me with a quick read of all the latest news I am interested in.

Twitter = Endless Opportunities

Twitter has been a great resource for me in so many ways:

  • I look for hires via Twitter posts (and it’s worked!)
  • I’ve found jobs for others using Twitter
  • I find new customers, clients and vendors
  • I’ve had a lot of business opportunities arise
  • Writing opportunities for magazines/newspapers, as well as this blog

Best of all, I have the opportunity to communicate with people I wouldn’t “meet” otherwise. I tweet with celebrities, big business leaders, venture capitalists, authors and many other fascinating people. And there are more cool things to come as I continue to focus on Twitter as a legitimate business vertical.

So ignore the naysayers. I’m glad I did. Once you commit to Twitter, connect and communicate and all kinds of cool things will happen for you as well.

How has twitter helped you? Share your thoughts in the comments!

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About Alex Lawrence

Alex has been a successful entrepreneur for 20+ years. His current venture Lendio ranks #34 on the Inc. 500 list. Alex earned a BS degree at the University of Utah and his MBA at Weber State University, where he is Vice Provost and Director of the Entrepreneurship Program. If you want to talk with Alex about business and entrepreneurship (or other questions), email him (alex AT startupflavor DOT com), or you can find him on Twitter @_AlexLawrence.
  • Matthew Hill

    Alex, what keys would you recommend to someone who is brand new to twitter (yes, me)? Thanks

    • Alex Lawrence

      Matt – did you see the blog post on here called “How I Got 30,000+ Followers On Twitter?” That might be a good start. I talk about where I started and what I did and do. Let me know if that helps. If not, email me directly anytime. Alex AT the entrepreneurs blog DOT com

  • Alex, you make some very valid points here. Unfortunately, I think a lot of people are going to realize the importance of effectively utilizing Social Media too late. Their competitors will have already beat them at the game, and they will be trying to play catch up!

    • Alex Lawrence

      Nathan – we will see. Hard to believe some people still think the concept of “social” is a fad. While it will surely change, and Facebook won’t be in the lead forever, the concept and category is here to stay.

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