An Indie Developer On How To Live The Dream

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Dave Stevenson is the man. He is an accomplished entrepreneur with over 13 years in the technology industry. Dave currently runs Stevenson Software, a mobile application publisher. Prior to Stevenson Software, Dave had started and sold three successful internet based businesses. In addition to his entrepreneurial experience, Dave has held leadership positions in various real estate and banking software companies and serves on the board of 8 Pillars, a financial education company. Dave is also active in social media, having been named one of the “50 Tweeters Every Utahn Should Follow” on Twitter.

Today Dave tells us about how to be persistent and become an independent, bootstrapped software developer. A lot of you would no doubt like to do that, no? Then read on…

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Every Company Needs a Story

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We have a celebrity amongst us! Austin Craig is best known for starring in the Orabrush YouTube videos, which collectively have been viewed more than 30 million times. After 8 years of pounding the pavement the Orabrush inventor decided to look for help at Brigham Young University’s Marriott School of Management, and through the grapevine found Austin. Since then the team has grown Orabrush sales from almost nothing to extremely high demand in over 40 countries. Their Facebook group has over 325,000 fans and their iPhone app has been downloaded 400,000 times! The growth of Orabrush is nothing short of extraordinary, and it would not have happened without Austin Craig. And not only has he helped Orabrush, but he’s also been involved with MSNBC.com and the social media group at FamilyLink.com.

Austin was nice enough to write two related posts for us. Today’s is about the importance of a story for every business. Good stuff ahead…

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