I’ve noticed over the years that many entrepreneurs are increasingly referring to the people that sign up for their service or product as users. I don’t know about you, but when I think of a user, I immediately picture a drug addict. Conversely, when I think of a customer, I think of someone that I do business with. Someone that I want to love my product or service. Someone that will allow me in some way to generate revenue from their patronage.
A user? Not so much.