Today we are thrilled to have William Mougayar, Founder and CEO of Engagio, as our latest guest blogger here at StartupFlavor. William previously founded Eqentia. He has 30 years of experience in the high-tech industry with both large and small companies. William’s many credits include unique items such as making over 3,400 comments on one of the Internets most popular venture capital blogs, Fred Wilson’s own AVC.com. WOW. As you’ll see, he’s gained significant influence as a daily commenter there. More importantly, William is building a really cool business and has a great story to tell.
ROI is the principle focus of the ZAGG Internet Marketing team. We constantly watch our key metrics and collect data to help us make decisions. If a campaign is meeting our ROI standards, we will not hesitate in extending it and we’ll look for ways to scale it.
Three days after the release of the first generation iPad, ZAGG launched the ‘iPad-a-week’ giveaway. It was the first test campaign and the beginning of a slew of profitable gadget giveaways that continues today. The giveaway exceeded all of our expectations.