ROI is the principle focus of the ZAGG Internet Marketing team. We constantly watch our key metrics and collect data to help us make decisions. If a campaign is meeting our ROI standards, we will not hesitate in extending it and we’ll look for ways to scale it.
Three days after the release of the first generation iPad, ZAGG launched the ‘iPad-a-week’ giveaway. It was the first test campaign and the beginning of a slew of profitable gadget giveaways that continues today. The giveaway exceeded all of our expectations.