31Jan
Sprinter Crossing the Finish Line

Are You Moving Forward Or Backwards?

Sprinter Crossing the Finish Line

Sit still, and the world inches past you slowly. Over an extended period you will find yourself further and further behind. Nothing relates to this premise better than business.

Doing something just to do it isn’t always a bad thing.

It has gotten harder and harder to find things that make the turnaround move that many are looking for in this historically difficult economy. Something that has a sudden impact, provides immediate results, or gives your business a big shot in the arm of revenue.


It seems like some are content to just “hang on” as the ride gets rough. That might work for some, but don’t let that slow you down. Hit the gas pedal and see if you can get further ahead of those whose pace has decreased.

Times are tight, bad news is in our face all day, and there are many stories inside and outside of our own front door that make this economic tsunami a personal reality. It’s tough to keep a positive attitude sometimes. That doesn’t mean it’s time to move to the basement and wait for things to pass. Get busy rebuilding, helping others, and preparing for the next time.

The one thing about tsunami’s is that they are in areas that typically have them often. When the real estate market recovers (it will), and the stock market continues to climb (it will) and unemployment decreases (it will) and other types of “good news” come around, that doesn’t mean your business or job will immediately be saved.

This is the beginning of the new economy. The drastic economic issues that have happened over the last 18 months will burn an image in the brain of every business person on the planet. Many of the “norms” we knew before are forever gone.

Credit will always be tighter than it once was, Federal oversight will be more invasive than ever, many employers will be slower to higher and expand at the same rates that they once did and overall I think you will find the risk tolerance of many will have permanently decreased.

What does this mean for you? You are either going to beat em’, or join em’. To beat them you must push forward during these difficult times to try to create more distance from those that have slowed or stopped.

Work harder than ever. Continue to innovate, listen, sell, build, sacrifice and try your very best, you will be more likely to be in a better position then many around you when things do turn around. And they will turn around.

The ones who will feel recovery the quickest will be the ones who deserve it.

Where do you think you will be in a year? Two years? Five years? I’d love to hear in the comments what you expect in your job, company, startup or otherwise.

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About Alex Lawrence

Alex has been a successful entrepreneur for 20+ years. His current venture Lendio ranks #34 on the Inc. 500 list. Alex earned a BS degree at the University of Utah and his MBA at Weber State University, where he is Vice Provost and Director of the Entrepreneurship Program. If you want to talk with Alex about business and entrepreneurship (or other questions), email him (alex AT startupflavor DOT com), or you can find him on Twitter @_AlexLawrence.
  • Nice perspective Alex! I think most people believe if they are currently successful they are moving forward and if they are struggling they are moving backwards. Not true! I’ve met a lot of successful people that have become complacent and stopped moving forward, as well as a lot of individuals who are struggling but are one client or account away from success because the keep pushing. I believe the most important time to move forward is when you, your company, or your family is at its best. People that recognize that they can never stop improving, innovating, or creating will never be the ones complaining at the dinner parties or relying on Katie Couric to determine their happiness for the evening. Thanks for the reminder.

    • Alex Lawrence

      Kyle – it is great to have you comment here. Thanks so much. Your opinion and experiences are extremely valuable. Thanks for the kind words too. I loved your next-to-last sentence – awesome!

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