Twitter exploded today (at least my feed did) with discussion about the fact that Uber pays teams of people to book rides via their competitor, Lyft, and then proceeds to recruit the drivers during those rides to leave Lyft and drive for Uber.
I think this is a brilliant strategy.
Before going any deeper on this, I want to be sure to say that I am not talking about the issue of ordering rides and then cancelling them. If either company does this on purpose, or encourages it in the slightest, that is totally below the belt and I am not supportive of that in any way, shape or form. Having said that, I do think rides are being ordered and cancelled by both. However, I don’t think either company is asking employees to do it. My bet is that these employees are so passionate about their employer, and want to beat their competitor so deeply, that they are actually booking and cancelling rides on their own accord. That’s tough to control but I would also bet both companies are being much louder about telling employees to stop this behavior.
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